Unlike the rest of America I checked out on much of last night’s Super Bowl… holding out for the post show edition of Glee instead (read my Quick Take here!)

But as usual it was hard to avoid the heavily hyped adverts across the show, with 30 second spots going for a cool $3 million. I actually question if the spots are actually worth that much in this social media age but I guess the fact that we’re all covering the commercials means they were…

Critical responses are varied as usual, but here’s the one advert EVERYONE is talking about – especially the Today show which seems to have gone crazy for the spot.

The advert is for Volkswagen and features a pint sized Darth Vader trying to channel the ‘force’ before he gets a little extra help from his dad.

It’s very sweet, though I can’t help but feel it’s a tad outdated in 2011… but never mind, Volkswagen have certainly got their monies worth in terms of coverage… enjoy!

 

 

 

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