Grimm

WINNERS

GRIMM: A tough week all round for the broadcast networks as the 2012 slumps continue…

It’s been hard to pick ANY winners this week, but at a push I’d go for Grimm, one of the few new shows for NBC that hasn’t been a total disaster from the get go.

On Friday nights Grimm is holding its own, this week pulling in 5.58 million viewers (in preliminary figures) and a 1.7 18-49 share.

No one’s going to be doing cartwheels over those numbers but for Friday nights those are decent figures and actually BETTER than many of the ratings NBC is pulling in better slots across the week. Yep the network really is in that bad a shape.

And now onto the losers… and boy are there lots!

LOSERS

AWAKE: Another new show – and another out of the gate flop for NBC! I ask again  can the Peacock network catch a break these days?

This week it was the turn of the highly touted Awake to die an instant death in the ratings. Premiering in what has now become the NBC death zone (Thursdays at 10pm) Awake could only attract 6.24 million viewers and a 2.0 18-49 share. That’s certainly better than The Firm managed in its Thursday opener, but is only in line with what the now cancelled Prime Suspect pulled in back in the Fall – and that flop faced much tougher competition (The Mentalist was in repeats this week)

If Awake were to stay at these kinds of levels it might scrape through for another season. But it’s a heavily serialized show that will only lose viewers in the weeks to come. Looks like Lone Star creator Kyle Killen has struck out once again. Maybe third time will be the charm?

AMERICA’S NEXT TOP MODEL: How the mighty have fallen!

The CW is having a truly terrible 2011–2012 season, and now even its once sturdy reality champ is going out of fashion!

Yep, on Wednesday night America’s Next Top Model: British Invasion debuted – and managed just 1.17 million viewers and a 0.5 18-49 share. That’s a staggering 50% demo drop from the Spring 2011 premiere. Top Model could always be relied upon to debut in the 2-3 million range, and at its peak was hitting 4-5 million viewers a week. These ratings are catastrophic for The CW which is in serious danger at the moment. Can anything save the network now?

cougar town

COUGAR TOWN: You know how sometimes networks stick with shows and you just know the ratings are NEVER going to get better…

NBC did it with Chuck, Fox are doing it with Fringe and here’s Cougar Town, ABC’s comedy folly which no matter where it’s placed in the schedule is simply never going to appeal to a mass audience.

After sitting on the shelf for forever, Cougar Town returned on Valentine’s Day – badly. And things haven’t improved in the weeks since!

This week Cougar Town managed just 4.30 million viewers and a pathetic 1.6 18-49 rating, losing 3 million viewers from the already weak Last Man Standing and sending paranormal bomb The River tumbling to a series low 4.04 million (and a 1.5).

The fact that Cougar Town stars are already starting to book new pilots for the Fall says it all really. It’s over for the show – so enjoy it while you can…

ROCK CENTER: More bad news for NBC who can’t even seem to get their cheap time slot fillers to do any kind of business!

Check out Rock Center With Brian Williams, the definition of desperation for NBC (it was brought in after The Playboy Club, Prime Suspect and Free Agents left gaping holes in the network schedule).

Unfortunately just like The Jay Leno Show before it, Rock Center may be cheap but it’s also a ratings black hole, bringing down the network average and causing major damage to the shows that follow in its wake.

This week Rock Center attracted just 2.75 million viewers and a 0.7 18-49 share, dragging Law And Order: SVU down to a series low 5.42 million viewers and a 1.6 youth share.

The only glimmer of good news for NBC this week? Well aside from Grimm, it’s Monday nights. The Voice is continuing to strike ratings gold (14.89 million viewers) and Smash has finally stopped falling, pulling in 6.64 million viewers and a 2.3 18-49 share. Let’s just hope the Broadway musical stays at this level. NBC really can’t afford to cancel any more of its shows.