Summer is now in full swing which means the pressure is on the broadcast networks to once again avoid a cable takeover!

Up against the TNT and USA procedurals and summer staples like True Blood, the Big Four have generally throw in the towel each year with endless repeats, reality regulars (Bachelor Pad, Big Brother and America’s Got Talent) and a few half hearted scripted efforts.

This year however, the nets do seem to be trying a bit harder. The most notable stab at a big summer scripted series is CBS’s Stephen King adaptation, Under The Dome, which could be a big hit – or fare along the lines of the net’s last attempt at horror, the criminally under-watched Harper’s Island.

Meanwhile over at NBC we have Siberia.

The premise of the show is simple. 16 budding reality contestants take part in a new TV series… but when things start to turn deadly serious is it all part of the show, or something darker?

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 Personally I think it’s a great premise, though admittedly not 100% original. But will Siberia succeed?

Unfortunately I think the show has a lot of challenges ahead. Remember ABC’s similarly themed The River, which launched to big hoopla last year and barely last a month.  How about NBC’s own Person’s Unknown, which again failed to catch on with audiences. Sadly as much as viewers crave original series they still seem to reject new concepts in favor of stale shows like NCIS (one of my biggest TV bugbears as you all know!)

Plus I have to say the execution of Siberia does look a tad… how shall I say this… rough! The acting, script and direction look a tad amateur from the above preview. If Siberia looks and feels like a Syfy movie it’s simply not going to catch on with mainstream audiences no matter how intriguing the premise.

But what do you think? Does Siberia look interesting to you and will you be watching? And as importantly – do you think it will be a hit?