Summer is almost over so it’s time to put away those BBQ sets and beach towels for another year. But before we settle down for the Fall TV Season – here’s 15 Lessons We Learned From Summer 2010…

 Networks Execs take note!

1) Scripted Network Dramas Are Dead: Witness NBC’s Persons Unknown (aka Persons Unwatched), ABC’s Happy Town and the Sunday night snoozers The Gates and Scoundrels. All four struggled to attract more than 3 million viewers a week and barely made it through their runs. And the only real scripted ‘hit’ of the summer, ABC’s Rookie Blue, was a middling 5 million rated cop show.

2) …But Scripted Cable Shows Are Hot: Where to begin – Rizzoli and Isles, Covert Affairs, The Closer, Haven, Melissa and Joey, Hot In Cleveland… this summer audiences switched over to cable big time, a cultural shift that will only continue in years to come… fact is viewers are loyal to shows NOT networks. If you want an audience now you have to work for it!

3) Weight Loss Shows Are On The Way Out: The Biggest Loser is still a hefty hit but too many copycat formats failed this summer… Dance Your Ass Off was down year to year, Vh1’s Money Hungry was an outright bomb More >