We’re now well into the third season of AMC’s zombie blockbuster, The Walking Dead, and boy, what a season it’s been so far! Each episode has felt like a season finale and we’ve already had plenty of shockers along the way. All of which adds up to one seriously terrific show.

But the influence of The Walking Dead goes deeper than just an entertaining TV series. The AMC series is actually changing TV is some pretty interesting ways.

Here’s 3 examples:

Cable TV Is Bigger Than Broadcast: When Season 3 of the Walking Dead launched in mid-October the show pulled in 10.87 million viewers – the highest rating ever for a cable series – and enough to put the show firmly in the Broadcast Top 20. That said The Walking Dead is still beaten by shows like NCIS, NCIS: LA, The Big Bang Theory, Modern Family and The Voice in total viewers.

Okay – but then look at the demo number. All advertisers care about is adults 18-49. It’s how ad rates are gauged and it’s how networks make money. These demos are far more important that total viewers which frankly don’t really matter all that much. Having millions of people 50+ watching your show More >